TechnoGen has developed a new business transformational model called CLO (Corporate Listening Office). The foundational premise of the concept is to enable an enterprise become customer centric in their products and services offering , by harnessing customer sentiments, behaviors, interactions and their digital personas across social media, online and offline channels, and creating a single platform to enable true insights into customer's needs, challenges, aspirations and disappointments.
Why CLO?
- CLO is targeted to achieve one goal – Customer Centricity
- CLO helps customers to effectively build a trusted relationship to Maintain, Sustain and Innovate - Products, Services and Service levels
- CLO helps organizations manage acquisition, service and opportunity costs
- CLO helps organizations drive a better wallet share of customers
CLO - Tenents
- Listen & Learn
- Engage & Respond
- Research & Innovate
CLO - Benefits
- Enable better customer relation ship management - Understand customer behavior deeply in order to improve all customer related activities such as marketing, sales and service.
- Enable Organization to make customer a partner in product or service strategy and partner in growth.
- Enable organizations to move from product or service centric to customer centric.
- Provide micro targeted product or service opportunities tailored to customer requirements.
- Enable your customer to become your brand ambassador.
- Enable direct and indirect channels to identify and increase revenue opportunities.